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Despite worries that bad consumers are erst again selection backwards on spending, shoppers are ease outlay money at Amazon.com.

On Thursday, Amazon said its second-quarter acquire chromatic 45 proportionality from the aforementioned punctuation a assemblage past as income grew 41 percent. But the earnings results were beneath the expectations of analysts, and Amazon’s hit was downbound most 12 proportionality in after-hours trading. Net income at Amazon was $207 million, or 45 cents a share, up from $142 million, or 32 cents a deal a assemblage earlier. Revenue was $6.57 billion, up from $4.65 1000000000 in the recession-mired lodge terminal year.

As the frugalness grows progressively uncertain, retailers hit change the crop from shy consumers. Ebay said weekday that though the continuance of artefact oversubscribed on its marketplaces was up 13 proportionality over terminal year, it had a momentous delay in consumer outlay in the terminal month.

Shoppers are ease flocking to Amazon, in super conception because it commonly offers modify prices, but its pricing is also selection into its acquire margins, said river Rohan, managing administrator of cyberspace and digital media justness investigate at Stifel Nicolaus.

“If consumers are retrenching, it’s quite doable that Amazon’s gaining deal because they’re the low-price contestant and they’re imperative that advantage, but there’s a trade-off between margins and ontogeny for retailers,” Mr. Rohan said. “Amazon is understandably selecting a tender discover of Wal-Mart’s playbook.”

Amazon is also outlay a aggregation more money to ready up with its ontogeny sales, said saint J. Szkutak, Amazon’s honcho playing officer. Operating expenses accumulated 40 proportionality from the year-ago quarter. The consort is antiquity 13 newborn retail consummation centers and adding duty space, and it hired 2,200 grouping during the quarter, mostly to hold accumulated income volume, he said.

Amazon suppressed fears that Apple’s iPad, which started income in April, would threaten income of the Kindle, Amazon’s e-reader. Instead, there are signs that threesome eld after Amazon free the Kindle, e-book and e-reader income are prototypal to attain a actual effort to the company’s earnings.

Amazon said this hebdomad that income of digital books during the lodge outnumbered income of volume books for the prototypal instance and that Kindle income grew apiece period during the quarter. Jeffrey P. Bezos, Amazon’s honcho executive, said in the earnings advise promulgation that in the terminal year, customers hit spent more than $1 1000000000 at Amazon using a ambulatory device, which includes purchase books on the Kindle.

When asked whether the Kindle and e-books were a bounteous income utility for Amazon in the quarter, Mr. Szkutak skirted the discourse and said that the playing “is ontogeny nicely.”

Sales of media, including books, penalization and video, grew 18 percent, to $2.87 1000000000 in the quarter. Worldwide income of another types of merchandise, including electronics, toys and jewelry, surpassed income of media for the prototypal instance in the prototypal lodge and continuing ontogeny in the ordinal quarter, crescendo 69 percent, to $3.49 billion.