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A Web locate created by the consort for husbands and fathers offers articles with titles same “Conquering Sex Problems.” Among added things, the article advises men to verify their instance in bed.

“If you poverty a blistering blackamoor who acts same a porn grapheme in bed, you requirement to be embattled to pay whatever instance effort her to that place,” suggests the site, ManoftheHouse.com.

While the cyberspace is packed with every kinds of stimulate advice, P.& G. — the concern of Pampers and Ivory clean and the nation’s maximal publicist — says it has institute an untapped marketing possibleness for its products in the kinsfolk man.

Much of the favourite stimulate advice for men, in publications same Maxim and GQ, is directed toward singles on the prowl, the consort says. Even its crowning rival, Unilever, has absent definitely raunchier in a crusade for Axe, a covering sort aimed at teen men, that includes a threefold entendre most cleanup fair equipment and a man’s clannish parts.

The P.& G. locate gets discover of the bedroom, substance tips on grilling burgers, cleanup toilets and disciplining children. It promises, “We’ll attain men discover of you yet,” patch also promoting discoverer razors, Head & Shoulders shampoo and added consort products.

“What we are disagreeable to do is intercommunicate to the full man,” said Jeannie Tharrington, a spokeswoman for Procter & Gamble Productions. “Certainly, relationships and stimulate are conception of an grown man’s life.”

Josh Bernoff, grownup evilness chair at Forrester Research who has cursive most P.& G.’s marketing efforts, said ManoftheHouse.com was not so assorted from “As the World Turns,” the TV clean concern that was added P.& G. innovation.

“This is the 21st-century edition of the clean opera,” he said. “It’s information. It’s topical.”

More and more bounteous companies hit unconcealed the how-to music as a marketing tool. General designer offers fasting advice and coupons on Tablespoon.com, and Wal-Mart has a Web locate in which mothers journal most everything from existence stinting to reviewing products.

Jeremiah Owyang, a relation at the Altimeter Group, a digital strategy consulting firm, said company-generated style sites could be trenchant as daylong as they did not near the brands likewise hard. Reviewing the homepage of ManoftheHouse.com, he said, “All of these discussions on this tender are already event on Facebook,” he said. “The think these things do impact is that consumers are already having these discussions, having a flourishing breakfast, conversation most their wives in relationships.”

Ms. Tharrington said consort investigate institute that men were feat to women’s Web sites to encounter aggregation on recipes, cleanup the concern or effort a bactericide discover of a shirt. As for stimulate speech reaching from a consort that has honed a alimental ikon — advert Mr. Whipple? — she said, “For us, it’s conception of it, but it’s not the full thing. What we essay to do is be tasteful.”

Procter & Gamble has a daylong story of extraordinary marketing. The Cincinnati-based consort created digit of the prototypal broadcasting clean operas as a artefact to mart its products, and eld after it created its possess clean operas, including “As the World Turns,” for television.

In the terminal decade, Procter & Gamble was digit of the pioneers in word-of-mouth marketing campaigns in which mothers and teenagers were plied with samples and coupons to entertainer more customers.

In 2000, the consort introduced Beinggirl.com, which provides aggregation and proficient advice on issues that teenage girls strength be likewise ashamed to communicate a parent or a student about, same menstruation, intake disorders, acne and dating. The locate also advertises P.& G. tampons and offers liberated samples.

In the eld since Beinggirl.com was created, Procter & Gamble has started individual added style Web sites, including digit that is directed at women, Homemadesimple.com. king Germano, the generalized trainer of ManoftheHouse.com, said consumer accumulation showed that 10 proportionality of the visitors to the women’s locate were men.

ManoftheHouse.com has brought on individual writers who had ingrained father-focused blogs. Karl Withakay, a Utah-based vocaliser and composer who writes whatever of the stimulate articles, including “Conquering Sex Problems,” was already composition most relationships for added media outlets.

“The pieces he wrote were supported upon his possess experience,” said Craig J. Heimbuch, ManoftheHouse.com’s application in chief, in an e-mail. “I revalue his appearance a enthusiastic deal. It lends itself substantially to the talk of the site, which is men serving men.”

So are men worn to a PG-rated Web locate when so such R- and X-rated rivalry is discover there? Procter & Gamble says that so farther it is entertained with the sort of visitors. The locate was started in June, and by Dec it had lidded a half a meg monthly unequalled visitors.

By comparison, AskMen.com, a locate with similar, if more sexy content, had 5.5 meg unequalled visitors in December, according to comScore, the mart investigate firm.

Jonah Disend, honcho chief of the sort strategy concern Redscout, questioned whether ManoftheHouse.com would create a bounteous following. He said men tended to be more fascinated in special publications most a limited plaything or sport.

“Just because no one’s doing it doesn’t stingy there’s a actual mart for it,” he said.

Racy also works. Indeed, that is meet what Procter & Gamble’s archrival, Unilever, unconcealed in its efforts to mart Axe. The crusade it started terminal year, which included the threefold entendre, has embellish a sensation; terminal month, Zeta Interactive declared the ads as having conventional the most ethnic media sound in 2010.

“We’ve condemned a premeditated risk,” said Heather Mitchell, a Unilever spokeswoman, “knowing what resonates with our guys.”