rampac.com

Internet entrepreneurs are not famous for their stabbing style sense. (Unless you’re choreographer Kutcher, but that doesn’t count.)

There is, however, no insufficiency of occasions for them to be well-dressed — whether it’s gathering with possibleness investors or interviewing for a newborn co-founder.

Which is ground Kristen Slowe, a creation developer and style designer, is hoping to cater to geeks who poverty to coiffe a lowercase taste sleeker with an online covering distinction titled Saboteur.

“After feat to school meet-ups and school events and sight the aforementioned items again and again, we realized there was a actual vacuum in the menswear market,” said Ms. Slowe, who is unveiling her newborn distinction on Wednesday.

Ms. Slowe, who fashioned the assemblage herself, said that she kept versatility and baritone fix in nous when creating the line. For example, digit of the items offered is a crown titled the Invincible Jacket, prefabricated of a ployurethan and pelage combining that is moisture, crinkle and bactericide resistant.

“They crapper dress it to the office, discover to party on a date, without bedevilment most it,” she said.

To start, the assemblage module include 20 pieces — an miscellanea of shirts and blazers. With the omission of the Invincible Jacket, which costs $800, prices arrange from $125 to $350. All of the items module be oversubscribed finished the site’s online class and shipped from the company’s offices in the Bay Area.

Ms. Slowe already has digit devotee in her playing partner: Justin Kan, prizewinning famous for strapping a camera to his nous and act it uninterrupted before origination the online moving place Justin.tv.

Mr. Kan also endowed in the company. Although he declined to take how much, another than to feature “it’s in the tens of thousands,” he did feature that he hopes the company’s bootstrap and start-up move — to iterate in increments and add newborn features, same accessories, underpants and ties, if and when users letter them — module sound among teen entrepreneurs.

The consort strength already hit a built-in conference in the pasture of firm companies produced by the noted Silicon Valley setup Y Combinator, of which Mr. Kan and Ms. Slowe’s husband, digit of the founders of Reddit, are graduates.

“Predicting what grouping poverty is a aggregation harder than disagreeable things and perception to them,” he said. “We’re feat to move small, intercommunicate something discover there and wager what works.”

This place has been revised to emit the following:

Correction: August 18, 2010

An early edition of this place misspelled the name of Kristen Slowe in digit happening as Stowe.