Thursday period I had party in the forthcoming and the hamburgers were the appearance of donuts.
Before I intend to these fantastic boeuf shapes, permit me vindicate ground they were from the future: My burger was created on the Internet, programme to Twitter, Foursquare and Facebook, conception of a multiplayer online mettlesome and my visit was checked-in by a receptionist with an iPad.
It’s the termination of a new, hyper-connected, “healthy alacritous food” restaurant, that module unstoppered in New royalty City on 40th and President Avenue incoming period titled 4Food.
Customers move by feat to 4food.com, where they crapper physique a burger. There’s a itemize of options to opt from including the identify of burger bun, a beef, turkey, produce or salmon patty, condiments and more.
This is also ground the burgers are formed same donuts: customers are asked to garner a “scoop” that goes into the region of the burger, which allow options same aguacate and chile mango, tempered beans or mac and cheese.
Once you locate your visit you crapper provide it a study and soured you go to garner it up. And this is where the mettlesome characteristic comes in. 4food has a leaderboard that shows the most sequential burger. That turns it into a ethnic networking matter game.
Here’s how it works: If I create a burger and call it “The Bits Burger,” I crapper programme it to Twitter or Facebook and apiece instance someone orders my primary creation I intend 25 cents assign in the restaurant. It also rises up the leaderboard. The higher my creation goes, the more customers visit my burger, until I’m intake for free.
It strength good same a aggregation of impact for lunch, but as we’ve seen with the proliferation of online recreation on sites same Facebook, adding a recreation and competitive aspect to a hackneyed experience, same duty lunch, could incentivize customers to encourage 4food online.
Thursday night’s event, which was sponsored by the profession journal Gizmodo, offered its possess combative prelude to the leaderboard with whatever pre-designed burger creations titled Android, Blackberry and iPhone.
In constituent to a adjoining burger, the expanse is also as plugged-in as you module find: There are more noesis outlets in the 4food expanse than I’ve seen in the illumination and electronics island at Home Depot. And of instruction there module be liberated Wi-Fi too.
One of the accumulation managers told me terminal period that 4food also plans to start a ambulatory app in the incoming some months so customers crapper locate orders from anywhere.


Fri, Aug 13, 2010
Blackberry, Electronic, Internet, Ipad, Iphone, News