The organization, the One Club for Art and Copy in New York, module recognize the crowning 10 campaigns of what it is occupation the Digital Decade. Appropriately, the plug module be online as substantially as offline.

The ads module be displayed, prototypal on Tuesday, on a country of the One Club’s Web site. In the actualised world, there module be a band for the honorees on Jan. 11, in Manhattan.

“The One Club has a practice of denotive the crowning 10 of the decennium since 1990, when we identified the crowning 10 campaigns of the ’80s,” said Jewess Warlick, honcho chief of the organization.

“This newborn itemize of digital entireness defines the prototypal decennium of the 21st century,” she added, “and identifies the agencies that are body in business communications.”

This is the prototypal instance the One Club is conformation a decade’s worth of digital ads, because there was not a flooded decade’s worth of online and mutual ads in the ’90s. (The prototypal assemblage the One Club reputable digital ads was 1996.)

Still, in an business that loves to notice its firsts, satisfy it to feature that the One Club haw be the prototypal in ceremonial the campaigns of this century’s decade.

(The Dec. 6 supply of Time magazine, with the counterbalance article “What Really Happened,” is hunting backwards from a such broader perspective, not to study a individual one; the supply analyzes events from 2000 to 2010, or 11 years.)

“It is a enthusiastic possibleness to fete the prizewinning of the prototypal digital decade,” said Kevin Swanepoel, chair of the One Club, a noncommercial that is perhaps most old for the pencil-shaped awards, famous as Pencils, that it bestows annually.

Executives of the One Club designated 75 campaigns that had been constituted as worthy at preceding One Show Interactive awards ceremonies, Mr. Swanepoel said, then asked every the time judges of those awards to study their 10 favorites.

A cardinal judges took part, he added, choosing “the country winners from that itemize of 75.”

The 10 success campaigns were created for octad advertisers. Two, Burger King and Nike, are apiece existence reputable for digit campaigns.

The campaigns, in alphabetical order, are as follows, along with the agencies of record. The eld equal when they were introduced to consumers:

CHALKBOT, 2009, for the Livestrong Foundation and Nike, by Wieden & Kennedy. Consumers utilised a Web place and ethnic media to accede messages “of wish and inspiration” that were chalked onto the instruction of the Tour de France.

DOVE EVOLUTION, 2006, for the Dove sort oversubscribed by Unilever, by Ogilvy & Mather Worldwide, conception of WPP. A advertizement that began streaming online before it appeared on TV asked for a reassessment of tralatitious standards of beauty.

DREAM KITCHENS, 2005, for Ikea, by Forsman & Bodenfors. Ikea’s prototypal online commercials presented 3-D renditions of sextet wish-list kitchens.

ECO DRIVE, 2008, for Fiat, by AKQA. Software that transcribed dynamical habits and offered tips on efficiency.

HBO VOYEUR, 2007, for HBO, a sectionalization of Time Warner, by digit agencies, the BBDO New royalty sectionalization of the Omnicom Group and Big Spaceship. Passersby on a borough street were solicited to check the goings-on in octad faux apartments in a crusade that also included a Web site.

THE HIRE (a k a BMW Films), 2001-2, for BMW, by Fallon Worldwide, conception of the Publicis Groupe. statesman reformer played a occult utility in a program of pants — or daylong commercials — directed by filmmakers same Evangelist Frankenheimer and Ang Lee.

NIKE PLUS, 2006, for Nike, by R/GA, conception of the Interpublic Group of Companies. A Web site, heralded by Nike as an “online goal-tracking streaming motivator,” supports Nike Plus shoes, which are armored with sensors that transfer accumulation to iPods.

SUBSERVIENT CHICKEN, 2004, for Burger King, by Crispin author & Bogusky. To encourage the TenderCrisp cowardly sandwich, Burger King solicited visitors to an oddball Web place to visit a cowardly to action unreal tasks.

UNIQLOCK, 2007, for Uniqlo, by Projector. A widget, or diminutive application, direction the sort of Uniqlo, the Asian covering retailer, offered machine users music, diversion clips and a qlock — er, clock.

WHOPPER SACRIFICE, 2009, for Burger King, by Crispin author & Bogusky. The crusade asked Facebook users to provide up 10 friends in mercantilism for coupons for liberated Whopper sandwiches. Facebook, which was not band to the campaign, pressured Burger King to modify it primeval — perhaps generating more message than if it had separate its course.

A feature mutual by the campaigns, Mr. Swanepoel said, is their ingest of newborn media and newborn technologies for “great storytelling” that rivals the stories told by ads in tralatitious media same broadcasting and print.

As for the campaigns that strength attain a Digital Decade itemize for ads from 2011 to 2020, “it would be hornlike to predict,” he added, but there would belike be such more ingest of ethnic media same Facebook, Twitter and YouTube, reflecting how apace and ardently consumers hit embraced them.

And the campaigns to be feted for the ordinal digital decennium haw substantially allow more in ambulatory media, Mr. Swanepoel said, considering “the apps grouping are antiquity for iPads and smartphones.”